Plain-language guides on how AI assistants find and recommend local businesses, and what you can do about it.
The basics
- What is an AI visibility audit?
How AI assistants choose which businesses to recommend and what an audit checks. - GEO vs SEO
How generative engine optimization differs from search engine optimization. - How to get mentioned by ChatGPT
AI assistants only name businesses they can identify and trust. Seven practical steps that improve your chances of being mentioned by ChatGPT, Gemini, Perplexity and Claude. - Llms.txt for small business
llms.txt is a plain text file that points AI tools to your most useful pages. Learn what it is, what it will not do, and how to write one in ten minutes. - AI visibility checklist
A practical checklist of the website, listing and content basics that help AI assistants identify and recommend your business. Work through it in an afternoon. - How to test if AI recommends your business?
A simple monthly test to see whether ChatGPT, Gemini, Perplexity and Claude name your business, with example questions and a table for recording the results. - Free AI visibility audit tool
Where to find a free AI visibility audit, what it checks and when to move to a paid one. - Best free AI visibility audit tools
Six free tools worth using, what each one answers and a 30-minute routine. - Benefits of AI visibility checks
Eight benefits of checking your visibility with AI, and the limits to keep in mind.
By industry
- AI visibility for dentists
How dental practices can be found and recommended by ChatGPT, Gemini, Perplexity and Claude: the questions patients ask, the details assistants need, and common mistakes. - AI visibility for roofers
How roofing contractors can show up when homeowners ask ChatGPT, Gemini, Perplexity and Claude for a roofer: service areas, licenses, storm-damage questions and common mistakes. - AI visibility for law firms
How law firms can be found when people ask ChatGPT, Gemini, Perplexity and Claude for a lawyer: practice-area pages, attorney details, trust signals and what to avoid. - AI visibility for med spas
How med spas and aesthetic clinics can be recommended by ChatGPT, Gemini, Perplexity and Claude: treatment pages, provider credentials, safety information and common mistakes. - AI visibility for home services
How plumbers, HVAC, electricians and other home service businesses can be recommended by ChatGPT, Gemini, Perplexity and Claude: service areas, emergency pages and trust signals. - AI visibility for gyms and studios
How gyms, studios and personal trainers can be recommended by ChatGPT, Gemini, Perplexity and Claude: class pages, pricing, trial offers and common mistakes.
Want to see what a full report looks like? Open the sample report.
Check your own AI visibility
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